What Is Marketing Consulting

Digital marketing consultants are vital to companies big and small. They provide creative solutions to common marketing problems, helping reduce budgets without sacrificing effectiveness. Digital marketing is a phrase used quite a lot but it describes many different marketing activities from paid advertising to content marketing. Marketing consultants may be specialists in one aspect like search engine optimization (SEO) or provide high-level strategy for a myriad of marketing processes.

What do digital marketing consultants do?

Marketing strategy consultants should understand branding, social media marketing, search engine marketing, and content marketing. That means they are experts at SEO and PPC (pay-per-click) advertising, for example.

They provide high-level marketing strategies and give advice based on their expertise. Often, they help provide solutions to teams that have encountered a problem with efficiency or effectiveness. They use their broad knowledge base to find solutions. The best marketing consultants have extensive experience in building brands, researching target markets, and increasing ROI on marketing campaigns through integrated marketing strategy.

What should I expect from a marketing consultant?

Marketing consultants should have high emotional intelligence and business knowledge. They should have many skills related to marketing and some skills in organization and budgeting. Most importantly, they should be able to quickly identify your business goals, values, and obstacles. Digital marketing consultants should equally understand your customer, their motivations, and how to optimize the customer experience with your company.

In more concrete terms, they should be able to provide:

• Branding strategy

• Market research

• Social media marketing strategy

• Omnichannel marketing advice

• Marketing analysis

• Marketing automation consultation

• Funnel optimization and conversion rate optimization (CRO)

• Organic marketing strategy (SEO and content marketing)

• Paid advertising strategy

Do I need an SEO specialist?

Most companies need some form of SEO work to be done. Search engine optimization is a continual process and it often takes months to see the initial results of SEO work. As such, the majority of companies must leverage SEO marketing consultants at some point in time.

You most likely need SEO consultants if you want to:

• Increase your page rank on Google

• Improve your domain authority

• Increase your conversion rate

• Follow SEO best practices

• Increase traffic to your site (without placing ads)

• Need to change your domain or migrate a site

• Need to merge your domain or site

• Recover from bad content practices

• Want to get a new perspective on your SEO strategy

SEO consultants can help a company or brand deal with technical issues that arise from migrating a site or simply supercharge their ongoing search engine optimization tactics. With the help of professional SEO consultants, companies can get more organic (also called “unpaid” or “native”) traffic to their site. Investing in SEO ends up being less costly for marketing departments in the long run and therefore is becoming a more important part of internet marketing.

Expert SEO consultants and PPC specialists will often work together as part of a larger team. SEO consulting is becoming more popular as more and more companies invest in the long-term growth of their company in an increasingly digital world.

Where are the best SEO consultants?

The best SEO consultants can be found in a multitude of places. Some of the best marketing consulting agencies offer SEO consultancy services. At Carter/Knox we pride ourselves in being the best of the best, delivering growth and driving business goals with our internet marketing consulting and SEO consulting services.

When choosing your marketing consulting or SEO marketing consulting services, it’s important to consider your:

• SEO goals

• Overall marketing budget

• Whether you want local SEO consultants